Cartier
Posted on Friday, 21 October
E-Campaigns
Publicis Modem
2011
Copywriting
The task
Engaging high-end consumers directly without compromising brand equity.
UNICEF
Posted on Thursday, 20 October
OneHR
2010-2011
Communication & Content Strategies, Creative Direction, Copywriting
The task
Developing a complete identity system and providing creative direction for the launch of OneHR, UNICEF’s global human resources community brand.
J. Crew
Posted on Wednesday, 19 October
Performance Online
2010
Communication & Content Strategies, Creative Direction, Copywriting
The task
Crafting and implementing communication strategy around the launch of Human Resources’ digital performance management system, Performance Online.
Beck’s
Posted on Tuesday, 18 October
Reasons Not Rules
Publicis Modem
2010
Concepting, Copywriting
The task
Making a responsible drinking message resonate with young men in the UK.
Liz Claiborne Inc.
Posted on Monday, 17 October
LizNet
2008-09
Content Strategy & Curation, Creative Direction, Copywriting, Product Management
The task
Redesigning LizNet, Liz Claiborne Inc.’s global intranet (12,000 users), so that it embodied a collaborative, multidirectional approach, in line with internal branding goals.
Samsung
Posted on Sunday, 9 October
Digital Audio Player Product Line Launch
Fly Communications
2005
Copywriting
The task
Launching an advanced line of portable music players in Canada.
Bushmills
Posted on Saturday, 8 October
Integrated Campaigns
Pernod Ricard
Fly Communications
2004-05
Copywriting
The task
Refining brand position and stimulating sales.
