karmatomic

Cartier

Posted on Friday, 21 October

E-Campaigns
Publicis Modem
2011

Copywriting

The task
Engaging high-end consumers directly without compromising brand equity.

Beck’s

Posted on Tuesday, 18 October

Reasons Not Rules
Publicis Modem
2010

Concepting, Copywriting

The task
Making a responsible drinking message resonate with young men in the UK.

MasterCard

Posted on Wednesday, 12 October

Destination: Priceless
MRM Worldwide (McCann Erickson)
2007-08

Content Strategy, Copywriting

The task
Putting together Priceless travel packages and crafting copy to describe them for the Destination: Priceless microsite and supporting media.

Priceless.com was IAB’s 2008 MIXX Gold Award Winner, Best Brand Destination Site

Advertising Research Foundation

Posted on Tuesday, 11 October

Site Redesign
Time Inc. Content Solutions & Igicom
2007-08

Content Strategy, Information Architecture

The task
Redesigning information architecture to facilitate the growth of the ARF’s online presence from site to portal as well as the inclusion of multimedia.

DDB Worldwide

Posted on Monday, 10 October

DDB Connect
Tribal DDB & Igicom
2005-06

Content Strategy & Curation, Product Management

The task
Redesigning DDB Connect, DDB’s global intranet (11,000 users), so that it engaged users and promoted a knowledge-sharing culture across an ad agency network that consisted of 200 offices in 86 countries.