karmatomic

Résumé

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SUMMARY
Content specialist with expertise in user experience & copywriting seeks opportunities where creative narrative makes an impact, solves problems & changes cultures

CONSULTING EXPERIENCE
Senior Content Strategist, 2/06 - 1/12
New York & San Francisco

New York University, UNICEF, J. Crew, Liz Claiborne Inc., American Express Publishing Custom Solutions

R/GA San Francisco
Client: Microsoft

Time Inc. Content Solutions / Igicom
Clients: DDB Worldwide, Unilever, The Advertising Research Foundation

1. Managed content strategy for a comprehensive redesign of the PC section of the Microsoft Store Online; recommended original rich content & repurposing of existing content for form factor- & lifestyle-based category pages, buying guides & product selection tools
2. Developed communication strategy & wrote original instructional documentation for the launch of the ATLAS Network, New York University’s global academic networking, course management & collaboration platform
3. Conceived complete identity & led creative direction for the launch of OneHR, UNICEF’s global human resources community brand
4. Crafted & implemented communication strategy for J. Crew Human Resources’ performance management system launch
5. Increased average visit on LizNet, Liz Claiborne Inc.’s intranet (12,000 users), from 3 seconds to 1.5 minutes
6. Achieved strategic communication goals for redesign & relaunch of LizNet; company news, executive leaders’ blogs, industry intelligence & human resources content now comprise the most frequently visited pages

• Formulated communication strategies & managed their tactical implementations, identified themes, issues, messages, & milestones, & determined media mixes
• Conceived brand identities & voices, provided creative direction, recruited creative talent, led creative concepting & reviews, managed external agencies & vendors, & crafted presentations
• Crafted user experiences, developed training curricula, produced screencasts, & wrote copy for marketing & training materials, contextual help, error dialogues, FAQs, user interface elements, style guides & brand bibles
• Designed content management systems, taxonomies & workflows that facilitated collaboration
• Created proposals, RFPs, scope documents, technical specifications, task flows, site maps & wireframes
• Analyzed client & key audience resource & training needs, identified gaps, documented business requirements, conducted research, crafted use case scenarios, & led content inventories & transfers
• Established governance processes, built editorial calendars, provided counsel to stakeholders regarding strategic development & maintenance of their content, & socialized intranets
• Designed 3 knowledge shares (dynamic archives of publications, news, case studies, competitive analyses, pitches, whitepapers, briefs, consumer insights, vendor data, creative work, project files & templates
• Managed comprehensive redesigns of 2 global intranetsthroughout project lifecycles (including discovery, design, implementation, content audit & transfer, delivery, quality assurance, usability testing & launch)

Senior Copywriter / Associate Creative Director, 11/04 - 10/11
New York

Publicis Modem
Clients: Sanofi Pasteur, Beck’s, LensCrafters, L’Oreal, Cartier

MRM Worldwide (McCann Erickson)
Client: MasterCard

Fly Communications
Clients: ESPN, Pernod Ricard, D&B, AnchorBlue, Samsung

1. Developed messaging & wrote content for microsites, social media, banner ads, and consumer e-mails for MasterCard’s digital Priceless campaign; projects included Priceless Picks, Priceless Experience, & Destination: Priceless, as well as co-branded initiatives with Sheraton Hotels, Major League Baseball & the PGA on Priceless.com (IAB’s 2008 MIXX Gold Award Winner, Best Brand Destination Site)
2. Conceived direction, developed messaging & wrote social media content & television / viral video spots for Reasons Not Rules, Beck’s responsible drinking campaign
3. Led messaging & launch of The 1608 Society, Bushmills’ brand affinity group & related integrated properties

• Wrote content for brand bibles, Web sites, mobile apps, social media, banner ads, promotional e-mails, print ads, radio & video spots, in-store signage, direct mail, style guides, pitches & instructional documentation
• Collaborated with brand managers, creative directors, account executives, art directors & clients on branding, creative direction, content strategy, search engine optimization, & user experience for integrated campaigns

Senior Project Manager, 2/03 –1/07 
New York, NY

JWT
Client: Merrill Lynch

Tribal DDB
Clients: DDB Worldwide, DDB University, Johnson & Johnson, ING

Igicom
Client: DDB Worldwide

1. Led redesign of DDB Connect, the ad agency network DDB Worldwide’s intranet (11,000 users), & its migration to new platform that better facilitated knowledge sharing & collaboration
2. Managed redesign of DDB Worldwide’s public-facing agency site so that it reflected updated branding & created an engaging, customizable experience
3. Led planning, build, quality assurance & relaunches of Total Merrill & Global Wealth Management portals

• Managed complex, branded digital properties & ad campaigns with budgets of up to $2MM throughout project lifecycles (including discovery, planning, design, implementation, content audit & transfer, delivery, quality assurance, user testing, analytics setup, & launch)
• Sourced & led multilocation, cross-functional, collaborative teams of strategists, technologists, vendors, & creatives
• Crafted project plans, budgets, requirements, phased delivery recommendations, status reports, & instructional documentation

STAFF EXPERIENCE
Project Director, 2/01 – 1/03
New York, NY

Columbia University
Projects: Columbia American History Online, Columbia International Affairs Online, Columbia Earthscape

1. Led development & launch of Columbia American History Online (High Recommendation, Library Journal)
2. Managed operations & maintenance of Columbia International Affairs Online & Columbia Earthscape (both selected as Best Internet-Based Electronic Product in their respective disciplines by the Association of American Publishers)
3. Increased production team productivity by 175% by implementing database-driven workflow, training curricula, content template system, task automation scripts & an XML-based metadata indexing tool

• Oversaw direction, design, development, production, quality assurance, launches & maintenance of subscription-based educational resources, & documented relevant processes & protocols
• Crafted project plans detailing strategic objectives, specifications, risks, scheduling, budget, & sourcing
• Collaborated with stakeholders on design, content strategy, implementation protocols, & accountability
• Recruited, hired, trained, scheduled, supervised & evaluated 20 creative & technical production staff members

EDUCATION
New York University
Story Analysis for Producers, Film Techniques & Technologies, Digital Video Production & Editing with Final Cut Pro courses; 9/08 – 8/09

Professional Certificate in Multimedia Technologies; 5/00

UCLA School of Theater, Film & Television
Master of Fine Arts in Dramatic Writing; 6/95

State University of New York at Buffalo
Bachelor of Arts in Psychology; 5/89

SKILLS
Advanced: Microsoft Office, Project & Visio, OmniGraffle & Dreamweaver

Intermediate: Photoshop, InDesign, Google Analytics, SharePoint, WordPress, HTML, XML, XHTML, CSS & JavaScript

Basic: Final Cut Pro, Avid, Premier, Compressor, Squeeze, DVD Studio Pro, Fireworks, Illustrator & Flash/ActionScript

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