UNICEF
Posted on Thursday, 20 October
OneHR
2010-2011
Communication & Content Strategies, Creative Direction, Copywriting
The task
Developing a complete identity system and providing creative direction for the launch of OneHR, UNICEF’s global human resources community brand.
The challenge
Creating a unified brand that builds and engages a community performing mission-critical functions across 191 nations, in disparate environments ranging from small field operations to global headquarters, while bridging many cultural differences and languages.
The keys
Conducting a thorough discovery process; composing a brand bible; addressing negative equity through engagement exercises and language; crafting a communications manual.
