J. Crew
Posted on Wednesday, 19 October
Performance Online
2010
Communication & Content Strategies, Creative Direction, Copywriting
The task
Crafting and implementing communication strategy around the launch of Human Resources’ digital performance management system, Performance Online.
The challenge
Engaging diverse employee population spread out among office locations, distribution centers and stores across the globe.
The keys
Thorough discovery process; crafting user personas to give voice to questions and concerns; achieving the appropriate media mix.
