Liz Claiborne Inc.
Posted on Monday, 17 October
LizNet
2008-09
Content Strategy & Curation, Creative Direction, Copywriting, Product Management
The task
Redesigning LizNet, Liz Claiborne Inc.’s global intranet (12,000 users), so that it embodied a collaborative, multidirectional approach, in line with internal branding goals.
The challenges
Addressing and respecting differences across a portfolio of sixteen independent brands with offices, studios, distribution centers, and retail stores across five continents; reinforcing a knowledge-sharing culture.
The keys
Prioritization – thorough discovery revealed a common denominator of most-needed resources and tools; customizability of content based on brand, role, geography and individual interests; increasing average visit from 3 seconds to 1.5 minutes.
