Advertising Research Foundation
Posted on Tuesday, 11 October
Site Redesign
Time Inc. Content Solutions & Igicom
2007-08
Content Strategy, Information Architecture
The task
Redesigning information architecture to facilitate the growth of the ARF’s online presence from site to portal as well as the inclusion of multimedia.
The challenge
The new resource needed to make an increased volume of content accessible in relevant contexts to a member base with varying degrees of technical savvy.
The keys
Launched with a simple, intuitive interface; offered users feed subscriptions based on topics of interest; availed search that indexed multiple research resources and offered integrated, filterable results.
