DDB Worldwide
Posted on Monday, 10 October
DDB Connect
Tribal DDB & Igicom
2005-06
Content Strategy & Curation, Product Management
The task
Redesigning DDB Connect, DDB’s global intranet (11,000 users), so that it engaged users and promoted a knowledge-sharing culture across an ad agency network that consisted of 200 offices in 86 countries.
The challenges
Overcoming the negative halo associated with the prior version of DDB Connect, which, while heavily populated with content, offered poor organization and usability; building community among agencies and offices with very different cultures and operations.
The keys
The relaunch emphasized cultural content that reinforced internal branding. The redesigned DDB Connect offered robust people and content search functions, and availed a simple content management system that enabled offices to publish their own content directly.
