New York University
Posted on Wednesday, 26 October
ATLAS Network
2011
Content Strategy, Technical Writing, Screencast Production
The task
Developing content strategy; writing and producing original training materials for the launch of the ATLAS (Advanced Teaching, Learning and Scholarship) Network, NYU’s global academic networking, course management and collaboration platform.
Cartier
Posted on Friday, 21 October
E-Campaigns
Publicis Modem
2011
Copywriting
The task
Engaging high-end consumers directly without compromising brand equity.
UNICEF
Posted on Thursday, 20 October
OneHR
2010-2011
Communication & Content Strategies, Creative Direction, Copywriting
The task
Developing a complete identity system and providing creative direction for the launch of OneHR, UNICEF’s global human resources community brand.
J. Crew
Posted on Wednesday, 19 October
Performance Online
2010
Communication & Content Strategies, Creative Direction, Copywriting
The task
Crafting and implementing communication strategy around the launch of Human Resources’ digital performance management system, Performance Online.
Beck’s
Posted on Tuesday, 18 October
Reasons Not Rules
Publicis Modem
2010
Concepting, Copywriting
The task
Making a responsible drinking message resonate with young men in the UK.
Liz Claiborne Inc.
Posted on Monday, 17 October
LizNet
2008-09
Content Strategy & Curation, Creative Direction, Copywriting, Product Management
The task
Redesigning LizNet, Liz Claiborne Inc.’s global intranet (12,000 users), so that it embodied a collaborative, multidirectional approach, in line with internal branding goals.
MasterCard
Posted on Wednesday, 12 October
Destination: Priceless
MRM Worldwide (McCann Erickson)
2007-08
Content Strategy, Copywriting
The task
Putting together Priceless travel packages and crafting copy to describe them for the Destination: Priceless microsite and supporting media.
Priceless.com was IAB’s 2008 MIXX Gold Award Winner, Best Brand Destination Site
Advertising Research Foundation
Posted on Tuesday, 11 October
Site Redesign
Time Inc. Content Solutions & Igicom
2007-08
Content Strategy, Information Architecture
The task
Redesigning information architecture to facilitate the growth of the ARF’s online presence from site to portal as well as the inclusion of multimedia.
DDB Worldwide
Posted on Monday, 10 October
DDB Connect
Tribal DDB & Igicom
2005-06
Content Strategy & Curation, Product Management
The task
Redesigning DDB Connect, DDB’s global intranet (11,000 users), so that it engaged users and promoted a knowledge-sharing culture across an ad agency network that consisted of 200 offices in 86 countries.
Samsung
Posted on Sunday, 9 October
Digital Audio Player Product Line Launch
Fly Communications
2005
Copywriting
The task
Launching an advanced line of portable music players in Canada.
Bushmills
Posted on Saturday, 8 October
Integrated Campaigns
Pernod Ricard
Fly Communications
2004-05
Copywriting
The task
Refining brand position and stimulating sales.
Columbia University
Posted on Friday, 7 October
Columbia American History Online
2002-03
Content Strategy, Product Management
The task
Create a digital archive for secondary school U.S. history educators that integrated leading scholars’ e-seminars, supporting media, and exercises with national teaching standards.
“High Recommendation,” Library Journal, 2003
